Bethlehem Sands says, smoke ‘em if you got ‘em

soapboxBethlehem Sands says, smoke ‘em if you got ‘em — Take a look at the amazing difference in revenue from the smoking versus the non smoking sections.

At Sands, smoking-section machines have brought in $384 per day, compared with $181 for nonsmoking-section machines.

Philadelphia Park Casino’s smoking section machine took in $583 per machine per day, compared with $210 for its nonsmoking machines. Mount Airy’s smoking-section machines took in $380 a day, while its nonsmoking-section machines took just $133, according to numbers released by the Pennsylvania Gaming Control Board.

So…what does this mean?  Understand the characteristics of the gamer… are they all this way NO…but you better believe this:   Frequently, people who enjoy gambling enjoy being able to smoke and drink as well.

http://www.mcall.com/news/all-a1_4sands.6997841aug25,0,7764074.story

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Thursday, August 27th, 2009 News and Views

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